At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively.
It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day.
Together, we belong to something beautiful.
Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry.
Today, Sephora continues to break with convention to drive its mission:
champion a world of inspiration and inclusion where everyone can celebrate their beauty.
With 56,000 employees in 35 countries, including 15,000 in Europe and Middle East, we c
onnect customers and beauty Brands within the world's most passionate beauty community
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With a curation of nearly 500 Brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products:
fragrances, makeup, hair care, skincare..
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and much more.
You will excel and enjoy this position if you are ready to actively handle the following missions:
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Launch and relevant, optimized Management of Media Campaigns in Europe
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Define and deploy full funnel media strategies (from awareness to conversion) for partner trendy beauty Brands across all European markets.
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This includes designing strategic briefs, establishing measurable KPIs, and coordinating with media agencies, all while adhering to Sephoras guidelines.
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Collaborate closely with Sephoras internal (advertising, marketing, social media, legal) and local teams to ensure 360 media consistency within each Brands global marketing strategy.
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Establish a relationship of trust and advice with partner Brands, co:
construct annual briefs, recommend relevant and innovative media plans, and follow campaigns through post:
campaign reviews.
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Full:
Funnel Mediaplanning and Innovation Expertise
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Design integrated media plans covering the entire marketing funnel, combining paid media, paid influence, and partnerships.
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Develop and oversee Paid Influence strategies in collaboration with involved teams, by selecting relevant influencers, defining objectives, and measuring their impact.
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Ensure constant technological and sectoral watch with media agencies, and proactively integrate media innovations (e.g., new digital formats, generative AI) into strategies.
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Support and Operational Coordination
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Ensure optimized visibility of partner Brands media activations with Sephoras Offer and Brand Marketing teams and actively contribute to the creation of internal reports.
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Participate in a centralized calendar of regional media campaigns and ensure compliance with guidelines as well as the adoption of central tools by all stakeholders (agencies and Sephora teams).
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Conduct rigorous budget monitoring of media expenditures and manage the planning of each campaign, from the brief to the delivery of creative assets and the follow:
up of paid influence.
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Effective Collaboration with Media Agencies
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Lead the daily relationship with partner media agencies, defining objectives, evaluating their performance, and overseeing the optimization of media plans.
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Actively challenge their proposals, analyze results, and identify areas for continuous improvement to maximize the return on investment of campaigns.
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Measurement, Analysis, and Sharing of Media Effectiveness
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Conduct in:
depth performance analyses of campaigns across the entire funnel, using analytics tools as well as agency reports.
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Prepare and present comprehensive campaign reviews, including actionable recommendations neuilly sur seine Advertising, Marketing & PR, Media CDI Competitive
