Sealed Air designs and delivers packaging solutions that protect essential goods transported worldwide, preserve food, enable e:
commerce and digital connectivity, and help create a global supply chain that is touchless, safer, less wasteful, and more resilient.
Westrive to foster a caring, high:
performance growth culture that will deliver consistent, sustainable profitable growth and accelerate our performance :
a culture where accountability is clear and aligned, and where we reward business outcomes and impact.
That culture guides everything we do, including how we partner with our customers and suppliers, how we attract and retain top talent, and how we create and deliver value for our stakeholders.
In 2024, Sealed Airgenerated 5.4 billion in revenue and had approximately 16,400 employees distributing products and services to 117 countries/territories around the world.
To learn more, visit
sealedair.
B+ MarketingPortfolioManager
Sealed Air (NYSE:
SEE) is in business to protect, to solve critical packaging challenges, and to make our world better than we find it.
Our automated packaging solutions systems create a safer, more resilient, and less wasteful global food supply chain, enable e:
commerce, and protect goods transported worldwide.
B+ Equipment, a Sealed Air company, designs, manufactures and services automated packaging equipment for order fulfillment operations.
Based in Gemenos (France), we are looking for a :
Marketing and PortfolioManager B+
Reporting to the B+ Equipment General Manager, this role will be accountable for leading the marketing and product management efforts for our B+ Solutions (Over 50M net trade sales worldwide).
Responsible for shaping and executing our marketing strategy aligned with Global Strategies, overseeing product portfolio management, and driving business growth through innovative marketing initiatives.
Main Responsabilities :
Marketing Strategy:
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Develop and execute a comprehensive marketing strategy aligned with the companys business goals, focusing on brand positioning, market share growth, and customer acquisition.
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Responsible for content creation, digital marketing, product marketing, and public relations.
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Collaborate with the sales and product development teams to drive cohesive go:
to:
market strategies.
Product Portfolio Management:
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Oversee the product lifecycle management for the entire protective packaging portfolio, ensuring alignment with customer needs and market trends.
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Work closely with R and D, operations, and sales to ensure product innovations meet market demands and company standards.
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Analyze market trends, competitor activities, and customer insights to identify opportunities for new product development and portfolio optimization.
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Define and manage pricing strategies with clear value proposition for all products to maximize profitability.
Market Research and Customer Insights:
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Conduct market research to understand customer needs, industry trends, and competitive positioning.
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Develop and leverage customer insights to inform marketing and product development strategies.
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Ensure customer feedback is integrated into product and service enhancements.
Performance Monitoring and Reporting:
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Measure and report on the effectiveness of marketing campaigns, portfolio performance, and product launches.
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Utilize KPIs and analytics to track customer engagement, sales performance, and market share.
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Make data:
driven decisions to optimize marketing activities and portfolio strategies
Qualifications and Experience:
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5 years' experience in B2B Marketing in a manufacturing company; spending some time in product marketing
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Marketing premium / value:
based products (not commodities)
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Involved with businesses that have multiple product lines, more complex /demanding in nature; portfolio management with competing priorities, capex and gemenos Advertising, Marketing & PR, Education & Training, Engineering, Information Technology, Management & Executive, Purchasing & Supply Chain, Secretarial, Office & Administration, Transport, Logistics & Distribution CDI Competitive
