Our purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier.
We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.SharkNinja is a leader in Small Domestic Appliances, present globally in more than 27 categories, with two main brands, Ninja & Shark.
A public company listed in NY and funded in 1994, its global headquarter is in Needham, MA, USA.Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.As we continue to grow, we are actively looking for a CategoryMarketingSeniorAssociate to our French team, covering the French Market and supporting the amazing growth of our French business.
Our new Paris office just opened in the heart of the city in the 9th district.OVERVIEW:
The role will play a key part of our French Marketing Organization, focusing on CategoryMarketing in Country & Channel.
The CategoryMarketing function will be responsible for bringing our product to market, including channelization, product range planning /assortments, scenario planning, promotional calendar (in collaboration with Trade Marketing), in-market NPD launch plans, product positioning etc Some exciting things you will get to do:
Be a local market expert:
pro-actively communicatelocal nuances to plans, and provide updates on local competitorsProvide insights, context andnarrative behind any suggested changes in countriesRange planning and local retailer strategy (channelization)Co-owner of sales out marketing plan, Co-ad budget, executional trade marketing planDelivers country reports to Regional for consolidationOwns in country execution and number In more details :
GTM planning Responsible for Channelisation and Scenario planning ie big bets/risksResponsible for supporting local Sales & Trade Marketing teams with retailer sell in presentations and meetings including Product demonstrationsCountry retailer activation plans communication (Trade Marketing will own this however CategoryMarketing should report back to Regional once collated) GTM execution & monitoring Responsible for new product launches within local marketServe as a thought-leader in product launch alongside critical sales and brand marketing leaders ensure that the â??triadâ? of product, marketing, and sales execution comes together for every new launch.Support with the build of local joint business plans with retailersForecasting marketshare based on sell in/sell out Product ranging and pricing Responsible for the Country Retailer assortments and SKUs assortment and channel strategy (by retailer) Co-Responsible with Trade Marketing for the Country Promotional Calendar and responsible for Pricing strategy partnering closely with the Regional CP&A, Regional Marketing and Product Development New product development Provide feedback on NPD inputs (consolidate Country insights / feedback and share with Regional) Product roadmap & assortment (including RRP) Responsible for channel strategy to achieve sales forecastResponsible for the Country Product Range & Roadmap locally from concept to shelfPartner closely with Regional Marketing and Product Development to bring roadmap to life.Oversee a rolling 6 24-month pipeline of new products within categories to launch within local market.
Product testing Provides feedback on claimsConsult on product review and feeback (see consumer validation)Supports in-market testing for concept and packaging ATTRIBUTES & SKILLS Bachelor's degree in marketing, business, communications, or a related field.Fluent French and English4+ years of experience in Marketing (brand or Trade)Decisive and action oriented.Proven ability to work with multiple agencies and suppliersProven leadership and influencing abilities.Strong presentation, written and verbal communication skillsData analysis skills.Ability to use Microsoft applications.Exceptional communication and interpersonal skills.Ability to think creatively and develop innovative solutions.Evidence of good attention to detail.Budget spendings tracking and managementEarger to learnAt ease in dynamic and agile environment Also a largely collaborative role, working with the full team such as the D2C team and Sales team in driving activity to support new product launches, key campaigns and overall increasing brand awareness & desirability, whilst educating the consumer on our vast range of products.
The ideal candidate for this role is very much a â??people person', with strong communication skills and in developing & building relationships with those within the business and with external partners.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success.
Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day.
We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration.
With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET Lead us to be â??RARELY SATISFIEDâ? Make things better each day; â??PROGRESS OVER PERFECTIONâ?Use your knowledge of our consumer, understand that â??DETAILS MAKE THE DIFFERENCEâ?Deliver something great; â??WINNING IS A TEAM SPORTâ?Be clear and honest, â??COMMUNICATING FOR IMPACTâ? Explore SharkNinja on our social channels:
SharkNinja's Candidate Privacy Notice can be found here:
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law.
SharkNinja will consider reasonable accommodations consistent with legislation, and local law.
If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at SharkNinja ParisÎle-de-France Marketing Expérience souhaitée
