Junior Strategic Planner - Work Study - (M/F/NB) > Biborg > Joboolo FR :
Société : Biborg Lieu : Paris 75
Your missions
In direct contact with the Lead StrategicPlanner, your role will be to understand client's issues, analyze the global context of a given game to help inform its communication strategy :
Understanding of the market, of the competitors strategies and of a game's product ecosystem
Insights and gamer / consumer trends hunting + audience definition
Participate in elaborating strategic recommendations (creative brief writing, client presentation..
.
)
Help define communication plans for campaigns
In more details
You will conduct and lead solution-driven benchmarks
You will understand and master the codes of given gaming communities
You will identify soft and strong signals of gaming communities
You will identify communication opportunities for our clients
You will participate in the creative brief process
You will make sure creative ideas are relevant to the brief and answers the business problem
You will feed the team and the agency with inspiring cases (gaming & non gaming)
You will present both internally and externally
