CDD : SEO and GEO Project Manager (F/H/X) > Joboolo FR :
Lieu : neuilly sur seine
Temporary Contract :
SEO and GEO PROJECTMANAGER (F/M/X)
At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively.
It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day.
Together, we belong to something beautiful.
Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry.
Today, Sephora continues to break with convention to drive its mission:
champion a world of inspiration and inclusion where everyone can celebrate their beauty.
With 56,000 employees in 35 countries including 15,000 in Europe, we c
onnect customers and beauty brands within the world's most passionate beauty community
.
With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products:
fragrances, makeup, hair care, skincare..
.
and much more.
Within the Europe Marketing Department, you will join the Performance Marketing team, responsible for developing Sephora's performance marketing strategy and supporting the acceleration of e:
commerce.
In a context of significant digital transformation and ongoing innovation, SEO plays a strategic role in driving organic growth and strengthening overall performance.
You will excel and enjoy this position if you are ready to actively handle the following missions:
We are looking for an SEO and GEO ProjectManager to drive both technical and content SEO.
You will be the point of contact of all different teams for SEO and GEO.
This position is a fixed:
term replacement due to maternity leave.
Your goal will be to ensure that Sephora websites are SEO and GEO friendly to drive business.
You will have the following assignments within the Europe area:
1/ MANAGEMENT OF THE SEO AGENCY
:
Lead a team of experts
:
Manage local expert teams on best practices implementation
:
Define priorities on technical and content with agency support
2/ IMPLEMENT THE TECHNICAL SEO STRATEGY
:
Define the technical SEO and GEO roadmap, working closely with all teams
:
Identification of bugs and technical optimization
:
Creation of tickets and follow ups on technical projects with IT and Digital teams
:
Ensure the implementation of SEO guidelines on all Digital and Technical projects
3/ IMPLEMENT THE CONTENT SEO STRATEGY
:
Creation of recommendation to support Sephora's animations and key commercial periods
:
Support and guide local SEO teams in finding relevant content to create
:
Boost local SEO to increase stores' visibility
:
Ensure synergy between Paid Media and SEO
4/ EVANGELIZATION OF SEO STAKES ACROSS ALL MARKETING AND DIGITAL TEAMS
:
Regular training of product, project and technical teams
:
Animation of our community of Traffic managers on content SEO challenges
:
Weekly, Monthly and Annual reports with local markets and central teams
5/
IMPLEMENT
THE GEO STRATEGY
:
Collaborate on GEO strategy with the SEO agency
:
Follow LLMs and GenAI news to adapt the strategy
:
Implement the strategy from a technical point of view
:
Train the local teams on how to create content optimised for LLMs
:
Follow KPIs and tracking tool recommendations
6/ SEO LEAD ON ITALY MARKET
:
Collaborate on SEO and GEO strategy for Italy with the SEO expert
:
Animate monthly SEO meetings with local marketing team
:
Analyse SEO and GEO KPIs and performance
:
Define priorities with the SEO expert
:
Ensure best practices and guidelines for SEO and GEO
Dont hesitate if you have..
.
or if you are..
.
stylemargin:
bottom:
0.0cm;margin:
top:
0.0px:
:
5 years of minimum experience in SEO agency in an international environment
:
BSc/BA in Marketing, Business, or related field
:
Fluent in English
:
Rigor and Strong organizati neuilly sur seine Advertising, Marketing & PR, Media CDI Competitive
