At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.
We create an environment where people are valued, and differences are celebrated.
Every day, our teams across the world bring to life our purpose:
to expand the way the world sees beauty by empowering the EXTRAORDINARY in each of us.
Within a constantly changing, highly competitive environment, and supporting the EME retail and e:
commerce offer teams, the EME Marketing and Communication Department implements all the 360 levers (RP, media, social media, events).
You will excel and enjoy this position if you are ready to actively handle the following missions :
1/ Deploy Brand awareness media campaigns during Sephora FR and UK Key Commercial Periods and Key Communication Peak Times.
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Deploy Sephora brand awareness media campaigns with media agencies (Publicis FR and UK) by defining the brief and KPIs on French and UK markets for all media channels:
online (paid social, OLV/VOL, Display, Digital Audio) and offline (out of home, TV, print, radio, cinema).
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Optimize and follow up campaigns with agencies to achieve media targets/objectives during Key Commercial Periods on our main categories (Make Up, Haircare, Skincare, Fragrance and on new categories).
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Ensure media campaign execution is in line with our Sephora EME/Global media guidelines.
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Work closely with Sephora's internal departments to coordinate media campaign launches:
creative, social media, PR, offer and legal departments.
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Ensure full funnel optimization by coordinating brand awareness calendar with performance one, and by having a data driven approach.
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Analyze the success of branding media campaigns:
KPIs, media plans, performance, and challenges to address.
Identify key learnings and recommendations for next campaigns.
2/ Oversee Sephora FR and UK media campaigns follow up and coordinate operational tasks.
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For each France and UK media campaign, deliver creative assets/toolbox (videos and static assets produced by Sephora creative team), copies and instructions to our partner agencies.
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Be the point of contact for FR and UK markets:
update the media calendar integrating all campaigns for internal follow up.
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FR and UK budget monitoring with finance teams:
raise media campaigns PO, follow up of agency fees and creative/production costs.
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Monthly and Annual reports for FR and UK markets on the Full funnel media campaigns and Co:
Ads activity (in coordination with FR and UK Performance Media Teams).
Creation of a monthly internal report for Offer and Marketing teams to communicate on achievements and plans to come.
3/ Coordination with Co:
Ads European team on FR and UK Co:
Ads Campaigns.
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Ads are media campaigns we operate for our Brand partners on behalf of SEPHORA (with SEPHORA branding integrated to the brand's creative assets).
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As part of this process, you will partner with our EME Sephora co:
ads team.
Discuss media plan proposal for each brand to be activated and ensure the best fit with our institutional media plan.
Consider media saturation per channel between Sephora and brands plans.
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Attend post campaign analysis meetings on FR and UK markets to identify key successes and improvement recommendations for next Campaigns.
Do not hesitate if you have..
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or if you are ..
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Bachelor's/ Master's degree in marketing or communication
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Branding and Digital Expertise
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Full professional proficiency in English
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At least 2 years of experience working in a media agency, or in a retailer/pure player with digital and branding management
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International experience would be appreciated.
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Good understanding of brand awareness, innovation and digital challenges
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Expertise of offline media channels (TV, OOH, Print, Radio) and Digital levers (Paid Social, OLV/Video, Display, neuilly sur seine Advertising, Marketing & PR, Media CDI Competitive
