Senior Insights Strategy Manager Leffe and Craft Brands Europe > AB InBev Europe > Joboolo FR :
Société : AB InBev Europe Lieu : Paris
DreamBig Senior Brand Strategy & InsightsManager Specialty & CraftBrandsEurope The Senior Brand Strategy & InsightsManager Specialty & CraftBrands is responsible for giving strategic recommendations regarding brand & portfolio strategy, Brand positioning & Jobs To Be Done, Brand Equity, brand activations and innovations.
Focus brands for this role are Leffe, Tripel Karmeliet, Victoria, Kwak, Camden and our different Beyond beer brands and this across our 6 main European markets (France, Belgium, Netherlands, Italy, Germany & UK).
The SeniorStrategyManager represents the voice of our consumers and is responsible for driving a consumer led insights agenda to lead and grow our brands and the category.
At AB InBev, dreaming big is what we do.
Brewing the world's most loved beers, building iconic brands like Bud, Stella Artois, Hoegaarden, Tripel Karmeliet, Leffe and crafting meaningful moments are what inspire us.
We're a team of passionate owners who aren't afraid to dream big because we know that together, we can achieve anything.
To build a more sustainable, inclusive and rewarding future.
Turning any challenge into an opportunity.
So, let's take on the challenge together.
Cheers to dreaming big The role:
Being a strategic business partner for our marketing & BU teams, give strategic recommendations on how to build a strong portfolio with Powerful and Meaningful brands, focusing on future growth recommendations for portfolio and brands as part of our 10YP/1YP Giving recommendations on how to translate the brand positioning into concrete activations that strenghten the brand equity.
Lead insights projects and translating insights into concrete actions on how to optimize brand activations plans and creatives Partnering with our innovation team to build a consumer led innovation pipeline (10YP) and lead consumers insights projects (1YP) to develop and launch consumer led innovations in the market Developing a consumer focused learning agenda based on the BU business needs, focusing on forward looking portfolio and brand strategies.
Lead strategic projects to identify consumer and category trends, competitors and opportunities for brand improvement.
Deliver strategic recommendations by connecting different data sources (1st and 3rd party data) to drive insights into action Proactively seeking innovative methods that will shape the future ways of working of strategy, insights and innovation development.
Accelerating the use and implementation of A.I.
driven strategy & insights tools Coaching and training of one direct report with a focus on learning and development Networking and proactively identifying new diverse talent to bring into Strategy and Insights team to build a talented team Participating in recruitment events and supporting / managing interns etc Taking full advantage of Marketing Academy training to develop your Marketing skills and applying them in your day to day Influencing stakeholder at different levels, building and maintaining collaborative cross-functional relationships across the BU's.
Managing complexities in decision making Managing the strategy budget effectively, optimizing resources to achieve maximum impact Next to our competitive base salary, we put our people first by providing on-top benefits:
Competitive Bonus A Flexible Rewards system - (smartphone, bike lease, internet at home, Extra pension Plan, etc.) Quarterly vouchers to taste our delicious beers Compensation & seniority days in addition to legal holidays (40 Days total) Meal vouchers, allowances, gift per company policy A unique Parental leave Competitive Life insurance, disability & medical plan Learning & Development opportunities (LinkedIn Learning/ Workday Learning/Mentoring) Multiple Physical & Mental Wellbeing support Initiatives AB InBevEurope Paris permanent Expérience souhaitée
