At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.
We create an environment where people are valued, and differences are celebrated.
Every day, our teams across the world bring to life our purpose and values.
You will excel and enjoy this position if you are ready to actively handle the following missions :
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SEPHORA BRAND CAMPAIGN STRATEGIC MEDIA PLANNING
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Contribute to building regional annual media guidelines and guiding memos.
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In alignment with the European Media Director, define a full:
funnel regional media strategy for Institutional campaigns, Key Communication Periods, Parti:
pris, and My Sephora campaigns, providing market guidance.
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Collaborate closely with other relevant internal stakeholders (Research, CRM, Operational Marketing, Advertising, and Social Media teams) to achieve 360 alignment and consistency.
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Define relevant KPIs and contribute to media asset needs and prioritization.
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Participate in audience targeting, segmentation, and brand surveys.
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Ensure communication and close collaboration with all markets to achieve seamless onboarding and alignment.
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Consolidate local post:
campaign reports (quantitative and qualitative) and insights to provide regional executive summaries, learnings, and recommendations.
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CROSS:
MARKET MEDIA FULL:
FUNNEL ORCHESTRATION COORDINATION
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Work closely during identified priority key periods with COADs, local media, and marketing teams to ensure full:
funnel media orchestration consistency and coherence across all media campaign types, aligned with guidelines, global/local objectives, and defined KPIs.
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Leverage and develop existing coordination tools (budget tracker, macro plans, and share:
of:
voice (SOV) analysis).
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Develop balanced and trusted relationships with local Sephora stakeholders.
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MEDIAINNOVATION FOSTERING
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Encourage innovation across Sephoras European markets by identifying new media trends and never:
done:
before ideas.
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Define and implement an innovation roadmap and never done before initiatives with all media partners.
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Contribute to the Joint Business Plan roadmap delivery.
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Leverage innovation use cases and measure the value generated through defined KPIs.
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CROSS:
MARKET BEST PRACTICES SHARING
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Define, structure, and implement a cross:
market media best practices framework for regional Sephora headquarter and local Sephora teams.
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This framework should include insights from across Sephora markets and competitive insights from various sources, including Media Partners.
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Adapt the frameworks structure as the media landscape evolves.
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Monitor and measure the value generated.
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MEDIA ASSET EFFICIENCY ASSESSMENT
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Contribute to building media asset convictions brilliant basics :
format, relevant approach per touchpoint, etc., using defined KPIs and a learning curve process.
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Collaborate closely with the Sephora Advertising team and Media Partners.
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Regularly communicate with local markets to incorporate local insights.
Do not hesitate if you have..
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or if you are ..
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Masters degree in marketing or communications
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At least 10/15 years experience in a media agency, or ideally with a distributor / beauty advertiser.
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Strong understanding of Brand desirability, full funnel strategic media planning and buying and measurement.
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Good knowledge of the main performance levers (SEA, Retargeting, Paid Social..
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)
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Strong analytical skills and a ROI mindset and Rigor and organization
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Autonomy, responsiveness, and ability to deal with contingency situations and work in Project mode
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Business:
oriented mindset and Strong customer relations skills
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Ability to adapt to different situations and people and to create well ba neuilly sur seine Advertising, Marketing & PR, Information Technology, Media CDI Competitive
