Consumer Insights Apprentice (Alternance) H/F > Lyon 9e Arrondissement > Joboolo FR :

Missions :

As a Consumer Insights Apprentice, you will join the Business Intelligence team and support the Consumer Insights Manager in helping internal teams (marketing, production, strategy) make data-driven decisions based on market and player insights.

You will:

• Manage full research projects in coordination with internal teams and external agencies (from briefing to final reports)


• Create and analyze quantitative and qualitative studies (concept testing, post-launch surveys, etc.)


• Design and deploy surveys via Qualtrics or SurveyMonkey


• Interpret results and present insights through clear dashboards (Power BI is a plus)


• Track and analyze entertainment trends to provide actionable recommendations


• Support playtests to improve player experience (internal and external)


• Continuously improve methodologies to adapt to evolving market trends

This apprenticeship offers the chance to develop deep expertise in market research in a global and creative industry.

• Currently enrolled in a Bachelor’s or Master’s degree in marketing, project management, or business


• Previous experience (internship or student project) in consumer insights or market research is appreciated


• Fluent in English (spoken and written); French is a plus


• Proficient with Excel, PowerPoint, and ideally with survey tools (Qualtrics, SurveyMonkey)


• Familiarity with Power BI or any data visualization tool is a big plus


• Interested in the video game or entertainment industry


• Curious, analytical, and able to manage multiple priorities with autonomy


• Strong interpersonal and communication skills

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