Société : Pocket FM Lieu : Saint-Martin (France) 97150
long, and we run large-scale ad campaigns on Facebook, TikTok & YouTube to drive app installs.
We are looking for a talented, promo/ content writer for performance marketing to join our team and play a key role in developing and optimizing long-form ad scripts that resonate with our target audience.
As a promo/ content writer, you will be responsible for creating 3
- 40 minutes long-form story scripts that can capture user attention, engage listeners and drive conversions.
Your role will require a strong understanding of French audiences, their interests, social media platforms, and performance marketing strategies.
Write 3
- 40 minutes story scripts for Facebook, TikTok and YouTube ads that resonate with the audience, captivate listeners, drive app installs, and promote our audio-series content.
Have a Data-Driven Approach and Iterative Content Optimization:
Analyze the efficiency of the script on the basis of the data from the performance marketing campaigns, and isolate the high and low performing elements.
Participate in A/B testing to refine and identify the best-performing ad variations.
Continuously refine and optimize content based on performance data, including metrics like CPI, retention, completion rates, and click-through rates.
Tailor content to German audiences, using data-driven insights to adjust tone, style, and messaging for maximum impact.
Stay up-to-date with trends on Facebook, TikTok and YouTube to create content that feels native to each platform while maintaining the brand voice.
At least 4+ years of experience in either of-copywriting or content creation with a focus on performance marketing, social media ads, or long-form digital content Proven track record of writing high-conversion ad content, especially for social media platforms Experience in continuous iteration and optimizing content based on a strong understanding of performance data (CPI, completion rates, CTR, etc.) Stay up-to-date with trends on Facebook, TikTok and YouTube to create content that feels native to each platform while maintaining the brand voice Competitive salary
- month contractual full-time (via LTD, Sole Trader or Self Employed) view to extend based on performance.
Promo/ Content Writer for performance marketing Remote (for occasional work meetups, candidate residing in Paris is a plus) Pocket FM Saint-Martin(France)97150 Autre(s) VIE 0 mois
