This is a FULLY remote role, but the candidate must be within Europe to collaborate with their team, peers, and internal customers.
You do not have to be in the specific city shown in this listing, but please only apply if you are physically based within Europe.
Hostaway is a SaaS startup that is transforming the vacation rental industry.
With innovative solutions and partnerships with giants like Airbnb, VRBO, and Booking, we're taking on the competition and winning.
Leveraging our customer-centric core values, we consistently deliver results that encourage growth, learning, and innovation for our team, our customers, and the industry.
As a profitable and growing company, this role is necessitated by our continued growth.
We are seeking an experienced PPC Manager to own and lead our multi-million dollar program, driving measurable impact on our growth and success.
You’ll collaborate with cross-functional teams and be fully responsible for optimizing and scaling campaigns while managing the budget to maximize ROI.
Join us to make a significant contribution in a fast-growing, innovative environment! You will report to the VP of Marketing, giving you direct access and accountability for high impact projects.
About the role
Own and manage the paid search program at Hostaway
- Google Ads, Meta, Linkedin, Bing, TikTok, etc.
Optimize our pay-per-click program to maximize leads, MQLs, SAL, SQLs, and wins
Report performance on a weekly/monthly/quarterly cadence
Optimize bids and budget to maximize performance and ROI of all pay-per-click efforts
Conduct keyword research to ensure our ads target the most amount of relevant keywords and ICP users
Write ad copy that drives conversion and collaborate with design teams on effective ad creatives
Design and conduct A/B tests to optimize ad creatives and landing pages to increase conversion rates
Develop a testing roadmap comprised of the latest industry trends, tools, and best practices in digital marketing and growth to enhance our marketing strategies
Stay current on pay-per-click / search engine marketing practices and collaborate with peers on the Marketing team
Qualifications
5+ years experience in pay-per-click, search engine marketing, managing multi-million-dollar budgets, and managing campaigns across multiple platforms.
Google Ads & Google Analytics Certified with experience in Google Tag Manager
Expert level proficiency in reporting and analyzing full funnel metrics
Expert level ability to report success via various metrics including ROI, ROAS, CAC, LTV, payback time, churn, retention, etc.
Competency in competitor research and tools like SEMrush and Ahref
Experience in A/B testing
Bachelor’s degree in marketing, advertising, communications, or related field
Fluent in Spanish (either native or 2nd language)
What we offer
Competitive Compensation:
We offer competitive pay based on market rates in the country of the applicant.
100% Remote:
Enjoy the freedom to work from anywhere within your country of residence.
Equity:
Every role in our company comes with valuable stock options.
Values-Driven Leadership:
Our Core Values are leveraged daily when making strategic and tactical decisions.
Professional Growth:
Our rapid growth offers unparalleled learning and development opportunities.
Annual Paid Leave:
The specific amounts vary by country.
Dynamic Team Culture:
As a global company, our diverse culture fuels our innovation and creativity.
If you apply for this role, you will receive an email from our Talent Acquisition team after your application has been reviewed.
Job type:
Remote job
Tags
manager
design
saas
testing
growth
ads
lead
marketing
analytics
health
digital nomad
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