Société : TCL Communication Lieu : Issy-les-Moulineaux 92130
Founded in 1981, TCL Electronics (HKSE stock code 01070) is a leading consumer electronics company with 25,000 employees in 78 countries.
The group, which specialises in LCD televisions, is the world's second largest.
TCL Electronics has developed highly specialised expertise, favouring vertical integration, i.E., The role of the European branch is to strengthen TCL’s brand in Europe and manage the company’s commercial and strategic development, supported by its sales, marketing and after-sales services teams.
TCL has gained market recognition in all categories including Android TV, TV panels, LCD TV, Air conditioners, Refrigerators, Smart LTPS, and Washing machines, etc.
For more information about us and our products, please see our website:
Implementation of the RetailMarketing Strategy
- Manage the e-retail and trade marketingcommunication plan for specific clients across all product categories (browns and whites goods), in alignment with the RetailMarketing Manager and the Sales team.
- Develop e-retail activities, in-store promotional campaigns, merchandising initiatives, and product launch operations while respecting budget and time constraints.
- Ensure strong and high-quality visibility of the TCL brand at retail points and on clients' websites by making sure that communication materials (e-retail ads, POSM, displays, TV content, etc.) Make strategic adjustments based on customer feedback and market data.
A degree in Marketing, Business, Communication, or a related field (Bachelor’s or Master’s level).
~ 1 to 3 years of experience in a similar position (retailmarketing, trade marketing, or e-commerce) is required.
Strong understanding of retail and e-retail environments.
Ability to implement marketing campaigns across multiple channels (in-store, digital, promotional).
Comfortable working in a fast-paced, international environment.
Fluent in English, Chinese will be a plus.
Strong interpersonal skills:
able to collaborate effectively with internal teams and external retail partners.
Proficiency in Microsoft Office Familiarity with retail/e-retail analytics tools is appreciated.
Interview with our Marketing Director and RetailMarketing Manager TCL Communication Issy-les-Moulineaux92130 Autre(s) VIE 0 mois
