Search and Data Analyst Manager > Recruteur inconnu > Joboolo FR :
Lieu : colombes
No Relocation Assistance Offered
Job Number166102 :
Colombes, Top:
of:
Seine, France
Who We Are
Colgate:
Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition.
Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate:
Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet.
Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals.
Together, lets build a brighter, healthier future for all.
EN
DataAnalyst and SearchManager
Location:
Colombes, FR
Reporting to:
Digital and Media Transformation Director
Why Work For Colgate Palmolive:
Join an innovative and dynamic team dedicated to driving brand growth with a people centricity mindset.
Our team is committed to fostering a collaborative and educational environment where you can thrive and grow your digital expertise.
:
The learning and development opportunities:
You will refine your commercial mind:
set and continue to learn new skills working closely with a cross:
functional team giving you exposure to all local market departments.
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The challenge and variety:
You will operate in a fast paced operational environment, directly impacting the day:
to:
day performance of the business, with personal accountability for your business.
:
The global experience:
You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally.
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The Colgate Values:
Caring, global teamwork and continuous improvement are integral to how we operate every day
Background and Job Purpose
The purpose of this role is to both drive growth for our brands through a thorough analysis of our marketing campaigns performance and continually improve ROI as well as running our holistic search strategy and implementation (SEA, SEO, Social, site UX).
This role has two direct reports, one located in France and the other in The Netherlands, both responsible for implementing local search (SEO, SEA, Social) strategy, monitoring performances, collaborating with the marketing team to drive website updates and supporting the dataanalyst and searchmanager during the quarterly performance review.
This person will collaborate with all key stakeholders (IMC/Media Manager, CRM Manager, eCommerce team and consumer experience marketing team), as well as a wider team (central IBE/IMC and OAC:
Online Acceleration Center digital teams) to drive brand and business growth.
This person will influence the organisation to build a performance mindset and culture within the WE Hub.
Main Responsibilities
:
Drive Holistic Search Strategy anchoring it into consumer centricity and well as Website
:
Develop and drive the Search strategy and implementation for WEH in collaboration with our agency covering Paid search, SEO, Social Search including innovation
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Data oriented:
ensuring tagging, performances are all in place to fuel our Quarterly Performance Review (Digital QBRs)
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Website:
Managing the local country digital specialist to drive website optimizations with a vision of the full digital ecosystem.
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Be the expert in digital and media data Analysis, implementation of MMM and MME and lead the quarterly performance review
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Be the reference for data analysis and internal dashboard Leveraging key platforms and tools (eg Google Marketing Platform, specifically GA4, SEMRush, ChannelSight, SimilarWeb, DV360) and dashboards (domo, datorama) to reach performance objectives.
And highlight optimization fueling the IMC and digital manager as well as the wider marketing community across the three countries.
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MME:
lead the Marketing Measurement plan including the implement colombes Finance, Banking & Insurance, Information Technology CDI Competitive
