Société : The Lensbury Resort Lieu : Teddington England
We have a fantastic opportunity for a driven individual who is looking to progress their career as Marketing Manage r to join us here at The LensburyResort, on the banks of the River Thames in Teddington.
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.
Part of London + Regional Hotels, The LensburyResort ishome to an exclusive leisure club, a 155 bedroom hotel, meeting and events space, restaurant and bar, spa and 25 acres of gardens and grounds.
As an integral part of the commercial team, the MarketingManager will develop, lead and execute the strategic marketing plan in order to achieve business objectives across all market segments leisure, hotel, meetings and events, food and beverage and spa.
Principal Accountabilities Alongside the Commercial Director, develop and execute the annual strategic marketing plan as an integral part of the wider commercial plan for the resort Prepare, oversee and manage the marketing budget Report on key marketing KPIs on a weekly and monthly basis, suggesting areas for improvement to achieve budget and business objectives Reporting on results from marketing activities, consistently looking to improve to deliver ROI from all activities with a focus on data-driven decision making Managing a team to execute the strategic marketing plan and associated strategies and plans Lead the digital marketing Work closely with all heads of department to ensure that revenue opportunities are maximised across the resort Attend regular commercial meetings to update on activity and aligning with commercial team on activity to drive revenue as required Lead the digital marketing strategy, managing the digital marketing agency and other key stakeholders to ensure KPI targets are being met and exceeded.
Digital activities include:
SEO, PPC, SEM, META search, CRM/data acquisition, organic and paid social media.
Implement a programme of continuous development by updating, optimising and managing content across The Lensbury website via WordPress CMS Manage the creation of a variety of printed materials and collateral across the business, both internally and externally Manage the successful execution of the e-marketing, data acquisition and loyalty plans alongside the MarketingManager, in line with GDPR guidelines Manage and develop The Lensbury brand guidelines and ensure these are being applied consistently across the business Work alongside all departments to create original and engaging written and visual content including photography and videography Actively seek, identify and suggest new marketing opportunities with a focus on innovation Manage PR agency to drive maximum engagement and exposure through the coordination of press visits, activations, content creation and regular meetings focussed on a set of key KPIs Knowledge, Skills and Experience Excellent communicator A degree in a marketing/business related subject or a professional qualification is desirable and experience in a marketing role is a must Ability to manage, analyse and present data effectively in order to make informed decisions on marketing activity with a proven track record of demonstrating ROI Excellent understanding of digital marketing, including SEO, PPC, CRM Excellent time management skills with a natural ability to prioritise and manage workload Excellent written and communication skills with an eye for detail 2-3 year experience in a management role is desirable Knowledge/experience of the hotel/hospitality/leisure/event industry is desirable The LensburyResort TeddingtonEngland
