Simplyhealth is a 150-year-old business with an amazing heritage and history of changing healthcare in the UK.
We’re continually modernising, as reflected by the recent award to B-Corp status; something that is very important to our customers and to our people.We have 2 million customers across our Health and Dental products and with an ever-increasing strain on the NHS, and a cost-of-living crisis, the products that Simplyhealth offer are needed more than ever before.
But Simplyhealth have bigger ambitions than that.
We’re on a mission to improve access to healthcare for everyone in the UK to help people live their best lives.As SEO Manager, you’ll join our Marketing team where you’ll be accountable for the creation, execution and evolution of the SEO strategy across our Simplyhealth and Denplan portfolios, accountable for the delivery of SEO traffic and rankings across all websites.
As a key member of our Growth Marketing team, you’ll lead on the strategy, planning, optimisation & performance measurement across our B2C and B2B SEO channel.
You’ll be our ‘go-to’ person who inspires and motivates the team and the rest of the business on everything SEO, including up-to-date trends and tech and how these can benefit Simplyhealth.Key responsibilitiesOwn the planning and execution of the SEO strategy to increase organic traffic and search engine rankings across Simplyhealth Consumer (B2C), Simplyhealth Corporate Voluntary (B2C), Simplyhealth Corporate (B2B) and Denplan (B2B and B2C).Conduct keyword research and analysis to identify high-value opportunitiesOptimise website structure and content to improve search engine visibilityInvestigate and identify technical issues and opportunities to increase organic performance, collaborating with cross-functional teams, including content managers and web developers, to ensure resolutions implemented in a timely and satisfactory fashion Lead outreach efforts for building strong backlink profiles across web propertiesWork with the Digital Analytics Manager to monitor and analyse website performance metrics to measure the effectiveness of SEO effortsSupport the Ecommerce team with ongoing content and user journey experimentation and testing and be proactive in bringing best-in-class conversion rate optimisations tactics to the business.Working with the Product Marketing team and the Clinical team to better understand the relevance of our products and services within target markets to identify promotional opportunitiesEnsuring that customer communications and interactions with us across all channels are clear and consistent, reflecting the brand and product proposition as well as being compliant with relevant regulatory requirements through a managed sign off processCollaborate closely with the rest of the marketing department on campaign alignment, and to share SEO best practices for content creation and execution We’re interested in what you do and how you do things, not when and where you do them.
Our ‘smart working’ approach gives you the best of all worlds – working from home, in our modern offices in Hampshire or on the move.
This means depending on your role, there will be opportunities to flex when and where you spend your time to perform at your very ;For many of us this means day to day work can be handled remotely, but there will also be times when we need to come together in the office to collaborate, attend training sessions, induction, briefings and more.
You might know it as flexible or hybrid working, for us it’s just another day living our best lives! Simplyhealth InvernessScotland
