Do not miss a great opportunity to become part of our Global Marketing team in an exciting, pioneering and growing organisation.
We, at Transitions Optical, are deeply passionate by light, universal symbol of life, energy and beauty.
We focus all our efforts to enable all eyeglasses wearers to enjoy the positive side of light without its drawbacks or hassles wherever you are, whatever your lifestyle.
Transitions(R) is a powerful consumer brand, loved by its community of wearers, and is the 1 recommended photochromic brand by Eye Care Professionals worldwide.
Transitions Optical is part of the EssilorLuxottica Group, a global leader providing solutions seen by professionals and consumers as the reference in correction, protection and prevention for visual health.
EssilorLuxottica is listed on the Euronext Paris stock exchange and is a part of the CAC40 index.
Employs more than 180 000 people in over 150 countries and owns over 10 000 patents, over 130 major brands :
both lens technology (e.g.
Varilux(R), Transitions(R)) and eyewear brands (e.g.
Ray:
Ban(R), Persol(R), Oakley(R)), and 18 000 stores.
Job Purpose
The InnovationMarketingGroupLeader will be in charge of supporting the business growth and opportunities by delivering category and brand innovations and services, across the full Transitions portfolio.
The ability to bring a strategic vision to life, to have a strong impact and drive, to be result:
oriented, to meet strict deadlines within a fast:
paced environment, to build on R and D, legal, markets and customers feedback as well as federate teams will be key to succeed in the mission.
Key Responsibilities of the Role and related activities
Strategy
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Strong collaboration with R and D and CMI teams to build strong and new stories, also crafting meaningful and differentiated consumer benefits answering relevant insights
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Collaborate with Transitions Category/CI team, Technical Marketing Manager and R and D Team to define a robust innovation plan for the coming years and evaluate the potential of relevant innovations for the brand
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Lead the definition of the yearly innovation strategy across all markets and all channels (Wholesale, Retail, Online) to accelerate the brand/market growth
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Prioritize innovations to bring to market in priority
Build and share the innovation plan with regional marketing teams as well as retail / online sales team
Innovation management
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With the support of his/her team, launches new innovations for Transitions across all segments:
core portfolio, expert portfolio, Dark:
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Darker/Plano/Mineral portfolio
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Leads presentation to Top Management on Transitionsinnovations
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For each innovation, define the communication and activation strategy together with the other Transitionsmarketing teams
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Lead the Transitionsinnovations presentations and discussions during each EssilorLuxottica group key meeting
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Lead Transitionsinnovation story for each innovation for all targets :
B2B, B2C, B2B2C, Labs and Managed Care
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Take into account key third parties such as Managed Care or key opinion leaders to maximize innovation opportunity
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Collaborate with market consumer and research experts to co:
design the plan for studies and tests needed to launch the innovations
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Recommend on worldwide launch sequencing for each innovation across all segments
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Support and follow:
up markets / business units launches worldwide while ensuring the consistency of the defined innovation strategy
Portfolio Management
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Sales and qualitative feedback moni charenton le pont Advertising, Marketing & PR CDI Competitive
