Marketing Automation (HubSpot) Specialist > Othe > Joboolo FR :

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We are seeking a Marketing Automation (HubSpot) Specialist to enhance our digital customer engagement and drive profitable growth through marketing automation technology.

Responsibilities:

• Provide HubSpot support and consultancy for internal customers (Customer Centers) worldwide.


• Follow up & improve chatbot results.


• Communicate & roll out new features.


• Capture & promote best practices to internal customers.


• Digitalize & automate fundamental marketing processes of division & customer center onto our chosen marketing automation platform.


• Drive customer lifetime value by identifying key tactics to build relationships with new & existing customers and encourage repeat purchases.


• Manage and safeguard the quality of our online customer database, including email addresses, online behavior, input from each touchpoint, and purchase behavior from our CRM.

Main goals of the Marketing Automation team you will be cooperating on:

• Conversion optimization and personalization.


• Lead scoring.


• Ongoing Customer Centers support.


• Usage of AI to drive more revenue and leads.

Work location:


Brno

Hybrid working:


minimum 2 days in the office per week

Your qualifications:

• English C1+ level (many of your colleagues will be international).


• Minimum 3 years of experience in a similar Marketing Automation position.


• Strong bias toward taking actions.


• Experience working with HubSpot (both marketing and sales modules); other marketing tools are a plus.


• Strong background in lead generation programs, email marketing best practices, and inbound marketing.


• Experience improving marketing and sales alignment through continuous business process improvement.


• Experience with a Marketing Automation platform, preferably HubSpot.


• Experience in customer engagement marketing, digital marketing, email marketing, and/or content marketing.


• Hands-on experience working in campaign tools with a focus on digital campaigns.


• Ownership mindset, setting your own agenda, and communicating expectations.


• Customer-centric mindset, focusing on what to communicate first rather than the technicalities needed to communicate.


• Comfortable discussing digital campaigns with CRM, marketing, and sales teams.


• Result-oriented with a solid understanding of business metrics, able to connect your work to marketing and company goals.


• Good understanding of different marketing disciplines that connect to marketing automation, such as SEA, SEO, social media advertising, and content marketing.


• Ability to analyze website performance and work towards an optimal conversion path.

Hiring Process:

• Call with HR – scheduled in advance for 3
  
  - 40 minutes.


• Task (based on your experience) – e.g.,
  creating a chatbot process or automation and walking us through it, possibly as a short presentation.


• Online assessment (1.5 hours); some parts may be shared with you beforehand.


• Interview with Product Owner/TL & Digital Marketing Manager; preferably in person if based in Brno (
  
  - 1.5 hours).


• Job offer.

What we offer:

• Flexible working hours (core hours 10 am – 3 pm).


• Shortened workweek
  
  - 37.5 hours/week.


• 5 weeks of holiday, 3 flexible free days.


• Partial work from home (up to 3 days/week).


• Contribution to meals.


• Language courses, free LinkedIn Learning access, and other trainings.


• Supported technical trainings and certifications.


• Referral bonus program.


• Special O2 tariff offers.


• Support for employees returning from parental leave (kindergarten or contribution up to 4,000 CZK for kids aged
  
  - 3).

We care about your mental & physical health, financial well-being, and social responsibility through:

• Annual bonus and regular salary increases.


• Contribution to pension fund (up to 2000 CZK).


• MultiSport card (590 CZK paid by employee) or Wellness vouchers (3000 CZK/year).


• Anonymous counseling services.


• Discounted insurance and financial services.


• Inclusive culture valuing diversity and innovation.


• Volunteering opportunities and social events.

Join us and be part of something impactful.

Diversity and inclusion:


We embrace diverse perspectives, fostering innovation and a sense of belonging.