Principal FR Video Strategy Go-To-Market Global Video Advertising > Amazon > Joboolo FR :

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses.


We operate at the intersection of commerce, entertainment, and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands, and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services), and a rich array of creative formats and measurement solutions.


We provide advertisers with premium brand placements on our owned and operated streaming properties including Prime Video, Live Sports, FreeVee, Twitch, and FireTV, as well as on third-party publishers via Amazon Publisher Services.


This role is available in Munich, Paris, Milan, or Madrid.

We seek a seasoned contributor to join the Amazon Ads team as Principal FR Video Strategy and GTM (VSGTM).


This role will report directly to the Head of EU Video Strategy and GoToMarket and will contribute to developing the unified go-to-market strategy for advertising solutions across Amazon's video and streaming properties.


The candidate will partner with broader WW and regional GTM teams to help set the overall Video strategy.

This is an exciting opportunity to be part of a fast-growing and entrepreneurial organization, bringing passion for video-centric advertising and innovative thinking to grow adoption of Amazon Video Ads and scale revenue.


Key responsibilities include:

1. Develop the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Amazon's advertising offerings across all video properties, working alongside WW GTM.


2. Maintain a firm grasp of the video advertising market and competitive trends to identify and assess opportunities.


3. Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources.


4. Reconcile supply-based budget models with demand-based analyses in coordination with Finance teams.


5. Analyze and recommend tradeoffs between price, volume, and yield-generating strategies.


6. Work directly with EU Video Sales Specialists, Large Customer Sales, Global Growth Sales, and other sales teams on enablement and demand generation strategies to achieve revenue and adoption targets.


7. Aggregate EU Voice of Customer (VOC) data and collaborate with WW GTM to develop video solutions that drive customer satisfaction and revenue growth for Amazon.


8. Drive growth of Amazon's video advertising offerings, including business management in support of Video org goals related to revenue, product adoption, and advertiser maturity.


9. Monitor quarterly sales pacing to ensure revenue targets are met, and recommend adjustments to GTM strategies as needed.


10. Produce prioritized sales strategies to influence product requirements, roadmaps, and tradeoffs.


11. Partner with Ads Marketing on customer-facing Video Sales and Marketing narratives.


12. Collaborate with cross-functional teams across Amazon Ads to ensure alignment of GTM strategies, including tactical guidance and support.


13. Assist in regional training development for sales enablement.

We start with the customer and work backwards in everything we do, including advertising.


We believe that well-executed advertising enhances the customer experience through delightful discovery for consumers and compelling performance for advertisers.


The insights we deliver enable advertisers and their partners to build unique connections with consumers from discovery to loyalty, at a scale unmatched by other media platforms.

Experience in developing strategies that influence leadership decisions at the organizational level.

Experience interpreting data and making business recommendations.

Experience in a professional or military setting is valued.

Key skills include Android, Civil Engineering, Application Development, ETL, Business Studies.

Employment Type:


Full-Time

Experience:


[Specify years]

Vacancy:


1

Location:


Principal FR Video Strategy & GTM, Global Video Advertising, Clichy, Île-de-France, France