Sr Customer Marketing Manager : FR/IT/BENELUX > Joboolo FR :
Lieu : le bourget du lac
Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world.
Hasbro European Trading BV (HET) is Hasbro SA's distributor in Europe, which sells to Hasbro SA's customers in all major European countries.
Hasbro International Trading BV (HIT) is Hasbro SAs distributor for Direct/FOB sales in Europe Hasbro France SAS (the Company)provides sales, marketing and other services to HET and HIT in France.
As Senior CustomerMarketingManager, you will play the pivotable role in leading your market's customer activation plan which drives shopper conversion at of Hasbro's portfolio of brands at scale.
Your role will ensure the voice of your market and customer's needs are heard at the regional level with local insight to inform the creation of regional customermarketing playbooks.
Your focus will be ensuring executional assets are created on time and in full to allow your team to focus and activate at scale to a clear set of prioritized customers and touchpoints, therefore maximizing working media spend and ROI.
You will be the key process integrator'' between Marketing, Sales, and Regional Customermarketing, ensuring there is a clear omni channel activation strategy presented and aligned with internal stakeholders.
You will play a critical role in ensuring Hasbro is a partner of choice in our priority customers, ensuring the triple win through best:
in:
class customermarketing activation plans which in turn delivers company / market objectives in terms of volume and profitability by category/brand.
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Serve as the main contact for the regional customermarketing director.
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Lead a local customermarketing team across various channels.
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Equip your team with the necessary skills and frameworks.
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Understand and address both internal and external customer needs.
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Plan and execute Hasbro brand strategies effectively.
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Foster collaboration and confidence among stakeholders.
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Evaluate and scale successful marketing investments.
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Manage relationships with customers, agencies, and cross:
functional teams.
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Lead and develop high:
performing teams.
Responsibilities
As part of the regional customermarketing team, you will be accountable for working cross functionally (both internally and externally) to bring to life our brands at point of purchase/consideration.
Your primary objective is in creating with your team a customermarketing activation plan and subsequent evaluation, to ensure our brands conversion at scale in line with annual budgets and brand planning process.
You will be the primary customermarketing contact for the regional customermarketing director, Regional and Local Sales teams and Customers, Category Management, CustomerMarketing, Operations, and Finance.
You will be responsible for the development of a high:
performance customermarketing team leveraging regional support in training and development.
CustomerMarketing Activation Planning
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Monitors and analyzes trade, competitors and shopper market data related to the market and category, to identify business opportunities and develop customermarketing plans to drive Hasbro brand conversion.
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Leads and or influences the creation of customermarketing playbooks and assets for regional big bets i.e., Shopper Key Visuals, call to actions and POSM touchpoints to maximize local adaption not creation, allowing local budgets to be deployed in scaling customermarketing activation.
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Develops and aligns with the regional customermarketing director within the activation standard framework, the calendar of customermarketing activation and budget for omni channel execution in market.
CustomerMarketing Activation Management
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Adapts regional customermarketing playbooks for channel and customer activation utilizing assets provided by regional team via CSP system and d le bourget du lac Advertising, Marketing & PR, Customer Service & Call Centre, Human Resources CDI Competitive
